Philanthropy has to be spontaneous, can’t be forced: Azim Premji
A nation grows as its citizens prosper. Prospering citizens of the nation leads the latter on the way to further development and similarly, the downtrodden and weaker sections of the society surrender to its growth and further development.
Corporate Social Responsibility acts a supportive tool in bringing about a transformational change in uplifting the subjugated sections of the society. CSR is a corporation’s initiatives to evaluate and take responsibility for the company’s effects on environmental and social wellbeing. Nearly all the top companies in India are involved in corporate social responsibility (CSR) programs in areas like education, health, livelihood creation, skill development, and empowerment of downtrodden sections of the society.
The 2010 list of Forbes Asia’s ’48 Heroes of Philanthropy’ contains four Indians, the 2009 list also highlighted four Indians and India has been named amongst the top ten Asian countries that pay increasing importance towards corporate social responsibility (CSR) disclosure norms.
Notable efforts in CSR have come from the notable business enterprises like TataGroup, Infosys, Bharti Enterprises, ITC Welcome group, Indian Oil Corporation among others.
The CSR programme by Tata Steel is accomplished by three organisations — Tata Steel Rural Development Society (TSRDS), Tata Steel Family Initiatives Foundation (TSFIF) and the Tribal Culture Society (TCS). The Company uses Human Development Index to keep track of CSR in villages.
The company’s majorly known project ‘Nanhi Kali’ focuses on educating every girl child in India. CSR activities undertaken by the Mahindra Group is a mix of tactical philanthropy, shared values & sustainability.
Maruti Suzuki launches a project known as ‘Making it Matter’ which fosters Community development and ensures road safety measures. The project comprises of village development measures and includes construction of household toilets, upgrading Government schools, separate toilets for girl students.
The company has been taking progressive steps to raise awareness about health and fitness in India and fitness, in general, is still not a high priority for most people in India. To change this, the Health Management team at Siemens India introduced the Fit4Life program.
Larsen & Toubro:
L&T’s primarily focuses on building a healthy community through enduring initiatives in several areas of healthcare, with a focus on mother & child care and HIV/AIDS awareness.
Coca-Cola India focuses on specific areas that need to be ameliorated like education, health and water conservation and etc. The Company has custom-built over 400 rainwater harvesting systems with the aim of providing clean drinking water to more than 100 schools. The company also supported school projects and driven reform in sustainable packaging, disaster relief and rehabilitation”.
are taking an upsurge and supporting the growth of the economy as it is rightly said, ‘A nation grows as its citizens prosper’.